Hi. I am saying that one business must focus only on one vertical but every cyber business must segment by vertical... to understand the specifics of their users and buyers.
Around me I have two example of companies that are targeting verticals:
- one is doing SMB in manufacturing, reselling various software and delivering services inc cyber
- another one is a software editor for accountants who built up firewall and endpoint managed services. As they know well how the accounting sector buy products and services and operate, they are very successful
Thanks for the points of view, Laurent! If verticals are the right place to start, why do we have so many MSSPs, VARs and vendors stretched over multiple verticals? Are there examples of players who do a good job of building for specific verticals?
Read « I am *not* saying »
This is clear. Thanks, Laurent!
Hi. I am saying that one business must focus only on one vertical but every cyber business must segment by vertical... to understand the specifics of their users and buyers.
Around me I have two example of companies that are targeting verticals:
- one is doing SMB in manufacturing, reselling various software and delivering services inc cyber
- another one is a software editor for accountants who built up firewall and endpoint managed services. As they know well how the accounting sector buy products and services and operate, they are very successful
I’ll cover more in the next post
Thanks for the points of view, Laurent! If verticals are the right place to start, why do we have so many MSSPs, VARs and vendors stretched over multiple verticals? Are there examples of players who do a good job of building for specific verticals?